28 AI Prompts That
Write Your Listings, Emails & Posts

Write a luxury real estate listing description for [ADDRESS]. The property features [FEATURES]. Target buyer: [BUYER_PROFILE]. Tone: sophisticated, aspirational, detail-rich. Highlight: craftsmanship, neighborhood prestige, lifestyle. Length: 250 words.

Write a friendly, warm listing description for [ADDRESS], a [BEDROOM]BR/[BATH]BA [HOME TYPE] priced at [PRICE]. Key features: [FEATURES]. Tone: welcoming, encouraging, honest. Emphasize: value for first-time buyers, low-maintenance living, starter-home ideal. Length: 180 words.

Write a concise investment property listing blurb for [ADDRESS]. Property: [TYPE], [BED]BR/[BATH]BA, [SQFT] sqft. Priced at [PRICE]. Current rent: [RENT]. Neighborhood: [AREA]. Target investor buyer. Highlight: cap rate, rental yield, appreciation potential, tenant demand. Tone: professional, data-forward. Length: 150 words.

Write a compelling open house description for [ADDRESS]. Date: [DATE], Time: [TIME]. Property highlights: [FEATURES]. Tone: inviting, energetic, creates urgency. Include: what makes this home special, who it's perfect for, call to action. Length: 80 words. Format as bullet points.

Rewrite this MLS listing description to be more compelling and SEO-optimized for real estate buyers: [PASTE MLS TEXT]. Add emotional triggers, highlight top 3 features, include neighborhood keywords ([NEIGHBORHOOD], [CITY], [STATE]). Keep under 250 words. Format: paragraph with key stats in bold.

Write a vacation rental listing for [ADDRESS]. Property: [BED]BR/[BATH]BA, [SQFT] sqft, [AMENITIES]. Sleeps [NUMBER]. Near: [ATTRACTIONS]. Target: [DEMOGRAPHIC]. Tone: warm, visual, experience-focused. Highlight: unique features, local experience, comfort. Include: house rules, what makes it special, nearby attractions. Length: 200 words.

Write a high-urgency listing description for [ADDRESS]. Market context: [MARKET CONDITIONS — e.g., "low inventory," "seller's market"]. This property is special because: [UNIQUE FEATURE]. Tone: confident, urgent without being pushy. Frame: this won't last, act now, rare find. Length: 180 words.

Write a new listing alert email to [BUYER NAME] about [ADDRESS], a [BED]BR/[BATH]BA [TYPE] at [PRICE] in [NEIGHBORHOOD]. Match criteria: [CRITERIA]. Tone: excited but professional. Include: property highlights (3 bullets), why it matches their needs, link to listing, ask for feedback. Subject line options. Length: 150 words.

Write a brief email announcing a new listing at [ADDRESS] — [BED]BR/[BATH]BA [TYPE], [PRICE]. I'm excited about this because: [WHY IT'S SPECIAL]. Perfect for: [TARGET BUYER]. Tone: warm, community-focused, brief. Include: one strong hook, link to listing, your contact. Length: 100 words.

Write a gracious offer rejection notification email to buyer [BUYER NAME] after their offer on [ADDRESS] was not accepted. Offer: [OFFER AMOUNT]. Final price: [FINAL PRICE]. Tone: empathetic, optimistic, forward-looking. Reassure them: this market has more opportunities, you're monitoring new listings. Suggest: next steps or alternative properties. Length: 120 words.

Write a monthly market update email for [CITY/AREA] real estate. Include: median price trend ([THIS MONTH] vs [LAST MONTH]), days on market, inventory levels, notable neighborhoods. Tone: authoritative, helpful, not salesy. Position yourself as the trusted advisor. End with: a brief tip for buyers or sellers this month. Length: 220 words.

Write a warm closing congratulations email to [CLIENT NAME] on their new home at [ADDRESS]. Personalize with: [PERSONAL DETAIL — e.g., "I know the backyard will be perfect for the kids"]. Tone: genuinely happy, not transactional. Ask: how are they settling in? Suggest: they refer friends and family to you — make it natural, not pushy. Length: 120 words.

Write a monthly check-in email to past client [CLIENT NAME] who bought [ADDRESS] in [YEAR]. Tone: warm, conversational, not selling anything. Ask how they're enjoying the home. Mention: you're checking in because you genuinely care about your clients long-term. If appropriate: mention a recent neighborhood development or market stat. Length: 90 words.

Write a follow-up email to someone who attended an open house at [ADDRESS] on [DATE]. Thank them for coming. Include: 3 things that made this home special, current market context ([BUYER'S_MARKET or SELLER'S_MARKET]), what their next step could look like. Tone: helpful, not pushy. Add: link to schedule a private showing. Length: 150 words.

Write an email to [SELLER NAME] who has a home at [ADDRESS] with an expiring listing / is FSBO. Tone: helpful, not pushy. Value first: share a specific insight about the local market ([MARKET INSIGHT]). Offer: a no-obligation consultation to discuss what their home could realistically sell for today. Mention: you've helped sellers in [NEIGHBORHOOD] get [RESULT]. Length: 130 words.

Write an Instagram caption for a property tour reel at [ADDRESS]. Property: [BED]BR/[BATH]BA [TYPE]. Video shows: [WHAT'S IN THE REEL]. Tone: conversational, visually descriptive, curious. Hook: first line must stop the scroll. Include: key specs, neighborhood shout-out, location tag, call to action ("DM me for the address"). Add 5 relevant hashtags. Length: 150 words max.

Write a Facebook post announcing a new listing at [ADDRESS], [BED]BR/[BATH]BA [TYPE] at [PRICE]. Highlights: [FEATURES]. Neighborhood: [AREA]. Tone: excited, community-focused. Structure: Hook → property highlights (3 bullets) → neighborhood context → call to action ("Message me for details" or "Schedule a showing"). Add: relevant local keywords for SEO. Ask a question to drive comments. Length: 200 words.

Write a testimonial-style social post about helping [CLIENT TYPE — e.g., "a first-time buyer in their 30s"] find their home in [NEIGHBORHOOD]. Outcome: [RESULT — e.g., "closed on a 3BR home $15k under asking"]. Story arc: challenge → your solution → outcome. Tone: grateful, professional, human. End with: a call to action for others who want help buying or selling in the area. Length: 180 words.

Write a 5-slide LinkedIn carousel post about [TOPIC — e.g., "3 things buyers in [CITY] should know before making an offer"]. Slide 1: Hook headline. Slides 2-4: Key points with supporting data or insight ([STAT] or [MARKET FACT]). Slide 5: Your recommendation + CTA ("DM me to discuss your specific situation"). Tone: authoritative, educational, not salesy. Include speaking notes for each slide. Total: 350 words across all slides.

Write 3 variations of ad copy for a listing at [ADDRESS], [BED]BR/[BATH]BA [TYPE] at [PRICE]. Target audience: [AUDIENCE — e.g., "first-time buyers, 30-45, within 20 miles of [CITY]"). Ad 1: Urgency-focused (low inventory angle). Ad 2: Lifestyle-focused (this home fits [LIFESTYLE]). Ad 3: Price-value focused (what they get for [PRICE]). Each: headline (40 chars max), body (125 chars max), CTA button text. Format as a table.

Write a 30-second video script for an intro to a property tour at [ADDRESS]. The hook (first 5 seconds) must stop people from swiping. Script structure: Hook → Who this home is perfect for → What you'll see in the tour. Tone: energetic, confident, conversational. Format as: [HOOK], [BODY], [CLOSER]. Include camera direction notes in brackets. Total: ~80 words.

Write a Twitter/X thread (3-5 tweets) announcing a new listing at [ADDRESS] — [BED]BR/[BATH]BA [TYPE], [PRICE]. Tweet 1: Hook (the exciting angle — e.g., "New to market and it's special"). Tweet 2: The property highlights. Tweet 3: Why this neighborhood matters. Tweet 4: Who this is perfect for. Tweet 5: CTA ("DM me" or link to listing). Include relevant hashtags. Tone: punchy, real-time energy. Format as a thread.

Write a personalized first-response email to [LEAD NAME] who inquired about [ADDRESS/PROPERTY TYPE] in [CITY]. Their message: [THEIR MESSAGE]. Tone: warm, conversational, not robotic. Acknowledge what they said specifically. Answer their top question. Add value: share one insight about the local market or this type of property. End with: a specific question to start a conversation + your phone number. Length: 100 words.

Write a 5-email nurture sequence for a buyer lead who toured [ADDRESS/AREA] but hasn't moved forward. Day 1: Check in, ask how they're feeling. Day 2: Share a relevant market update. Day 3: Offer value (helpful resource — market report, neighborhood guide, mortgage tip). Day 4: Social proof (recent deal you closed, client testimonial). Day 5: Low-pressure call to action ("Worth a 15-minute call?"). Each email: 80-120 words. Tone: warm, helpful, never desperate or pushy. Format as a numbered list.

Write an email to [SELLER NAME] whose home at [ADDRESS] recently expired after [X] days on market. Context: they tried selling with [AGENT/COMPANY], listed at [OLD PRICE]. Tone: empathetic but confident. Acknowledge the frustration. Offer a fresh analysis: what might have gone differently (pricing, marketing, presentation). Propose: a brief conversation to discuss a new strategy — no pressure, just ideas. Reference your track record in [AREA] without being boastful. Length: 130 words.

Write a 3-email sequence for open house visitors from [ADDRESS] on [DATE]. Email 1 (same day): Thank you for attending, share the listing link, ask one question about what they thought. Email 2 (2 days later): Share a relevant market insight or local tip, remind them of 2-3 other homes they might like. Email 3 (5 days later): Low-pressure check-in, offer a private showing or neighborhood tour. Each email: 80-100 words. Tone: helpful, not pushy. Format as numbered emails.

Write 3 variations of a monthly email to your sphere (past clients, referrals, center of influence network). Version A: Market update (local stats, trend, what it means for them). Version B: Community spotlight (local business, event, or neighborhood news). Version C: Helpful tip (real estate advice relevant to the season — spring buying, fall prep, year-end planning). Tone for all: warm, community-focused, not salesy. Each version: 120 words. Format as Version A / Version B / Version C.

Write a re-engagement email to [PAST CLIENT NAME] who purchased [ADDRESS] in [YEAR] and hasn't been in touch since. Tone: warm, light, no pressure. Acknowledge it's been a while. Share something of value: market update relevant to them, a tip for their home, or a local development that affects their neighborhood. End with: an easy way to reconnect ("Reply with any questions — or just say hi"). No pitch, no ask. Length: 90 words.